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Consumer Affairs Department launches Jagriti, its new mascot

Highlights:

  • Jagriti is a mascot created by the Department of Consumer Affairs (DoCA) with the goal of empowering customers and raising awareness of their rights. 
  • Jagriti will be shown as an educated consumer who is advocating for her rights and finding answers to the issues she encounters.
  • The Jagriti mascot will be employed to raise consumer awareness of a variety of Departmental topics, including the provisions of the 2019 Consumer Protection Act, hallmarking, the National Consumer Helpline toll-free number 1915, provisions of the Weights and Measures Act, decisions of the Central Consumer Protection Authority, and consumer testimonies regarding grievance redressal.